Our Story

Croissants piled on a tray

A journey that began with a love of food

From the first days of Loafer, which began with Antoine and Georg Von Baich, our bakery has been driven by both the baking process and a passion for quality, ethically sourced ingedients.

We’re always working to improve our craft and to maintain the highest quality in our products, we want to create memorably great food. We give a lot of ourselves to do this, because we love what we do and we want to share it with our community.

Our Promise to You

Andrea Brabazon purchased Loafer in 2007 from Antoine and Georg Von Baich with a commitment to uphold their ethos of quality products made with care from local, seasonal ingredients.

A black & white photo of Andrea smiling

Only The Best Quality Ingredients

Today, Loafer takes time to source the best quality ingredients from sustainable suppliers.

Using organic or biodynamic wherever possible, our milk, meat and eggs are ethically sourced and genuine free range.

A female baker rolling out dough at a table
The Loafer Bread store front in Fitzroy North with a bike out the front

With respect for traditional processes and a strong belief in not cutting corners, Loafer Bread specialises in hand-shaped sourdough bread made with organic and biodynamic flours, grains or regeneratively grown local grains.

Reducing waste by baking only what we will sell, it’s best to get up early to make sure you don’t miss out.

Contact Us

146 Scotchmer Street
Fitzroy North, Victoria 3068

(+61) 03 9489 0766

Opening Hours

We encourage pre ordering through the webshop.
8.00am - 2pm Monday to Sunday

Online Ordering Available


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